THE BRIONI BESPOKE IN 5 POINTS

November 22, 2017

Founded in Rome in 1945 as men’s tailoring company, Brioni is appreciated all over the world for its exquisite sartorial garments. The Brioni Bespoke is the highest expression of the brand’s tailoring art, result of a genuine Italian workmanship carried out by Brioni tailors.

1. A LONG STANDING TRADITION FOR 70 YEARS

Brioni has provided the Bespoke service for 70 years, since the brand was established in Rome as a men’s tailoring company. Its service of personalizing garments represents the pinnacle of Brioni tailoring; a process in which the brand’s master tailors apply all of their knowledge and years of experience to construct impeccable suits. These are not just garments, but a real experience, synonymous with dynamism, innovation and research, aimed to interpret and satisfy a client’s needs and adapt them to their lifestyles.

2. AN ATELIER HOUSED BY 1.000 TAILORS

At the core of Brioni’s longstanding tradition are the Brioni tailors: men and women behind the artistry and beauty of each sartorial garment. Reminiscent of a genuine Italian workmanship, they handwork each creation with meticulous attention being paid to each detail. Brioni’s tailors are trained at the company’s tailoring school Scuola di Alta Sartoria where they embrace “the Brioni method”, according to which each suit undergoes 220 steps of workmanship. From the drawing to cutting and tacking phases, to the shoulder construction and placement of artisanal buttonholes, down to the ironing phase, they know each step necessary to bring a Brioni suit to life.

3. QUALITY ENSURED BY 440 EXPERT HANDS

Each Brioni suit is shaped by 440 hands, which work the garment for more than 22 hours. This intense workmanship requires between 5000 and 7000 hand stitches to assemble a jacket – 90% of which are internal and unseen. This precious art, infused in the essence of the suit, ensures the most elegantly wearable garment, caressing the body lightly and shaping the silhouette with absolute perfection.

4. A SELECTION OF EXCLUSIVE FABRICS

The company offers a wide range of high-quality fabrics from its seasonal and permanent collections, which are available through the personalization service. The choice of the best fabrics depends on what the client defines as his style, and what best fits the selected model of suit. The majority of Brioni’s fabrics are made exclusively for the house. Reflect the brand’s customary, signature patterns and color palette, each of these fabrics are made-in-Italy – guaranteeing the best. This has been protocol throughout the years.

5. A PERSONALIZED SERVICE ALL OVER THE WORLD

The Bespoke service is available in all Brioni stores worldwide but can also come to the client, wherever he may be. The master tailors spend approximately 90 days travelling around the world
providing clients with the service and assisting them for any specific needs they might have. It is a personalized service in the purest sense of the word. To Brioni, the means offering the best in terms of sartorial experience any time, any place, and any silhouette.

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